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Swagger Academy Library
Enhance Your Sales Skills To Supercharge Your Returns
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Why Most Sales Training is a Waste of Money: What to do About It
Digital download •Discover invaluable insights to optimize your sales training investments. Uncover effective tactics, with a special emphasis on empowering front-line managers. Refine your training processes for long-term, sustainable success.
Free
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Biggest Negotiation Mistakes in Complex Sales
Digital download •Uncover insights on avoiding commoditization and defending margins in "Why Most Sales Teams Get the Negotiation Puzzle Wrong." Learn to navigate negotiation pitfalls, engage procurement effectively, prepare for deals, and align incentives for sustain
Free
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Maximizing the Impact of Important Meetings
Digital download •Unlock the potential of important meetings with Swagger Sales. Learn effective pre-call planning strategies for complex sales success.
Free
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The 6 P’s of a High Performance Sales Team
Digital download •Discover the keys to scalable sales excellence in professional services, tech, and healthcare with Swagger Sales' guide. Dive into the REAL 6 P's!
Free
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Sales Negotiation Training Pitfalls
Digital download •Unlock the secrets to successful sales negotiations with our whitepaper, "Sales Negotiation Training Pitfalls." Learn why traditional approaches fall short and discover actionable strategies to drive win-win outcomes.
Free
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Four Signs You've Got a Field Sales Coaching Problem
Digital download •Spot and resolve field sales coaching problems with Swagger Sales. Learn signs and solutions for scalable team performance.
Free
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Course Consultants
Expertly Tailored Courses: Custom-Created by Our Leading Consultants for Optimal User Ease, Usability, and Engagement
Deborah Spurgeon
Director of Course Excellence
Deborah brings over 30 years of experience in FMCG and sales consultancy. She spent a decade with a leading UK wine and spirits manufacturer and has since advised sales leaders across Europe, Asia-Pac, and the US. Formerly Head of Teaching for an Australian commercial skills training company, she has held various sales management roles. They have also trained over 15,000 sales professionals, delivered customized projects for global clients, and oversees in-house training for commercial excellence at Swagger Sales.
Louis Werth
COO
Louis is a seasoned professional with global experience in the USA, Europe, Africa, and Australia. His diverse background includes technology, sales leadership, procurement, and professional services. From IBM Sales Management to Commercial Director at EasyGroup, and as an advisor for major Australian defense projects, Louis has led teams as Managing Partner for a professional services firm. With a BSc in Business Management, he is passionate about fostering high-performance cultures and profitability. Louis is known for his openness, directness, and pride in the sales profession.
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